Medical Device Sales in India are facilitated through the The Government e-Marketplace (GeM), supported by India’s Commerce Ministry and the Association of Indian Medical Device Industry (AiMeD). It is a crucial link between over 300 AiMeD-associated medical device manufacturers and government buyers. This initiative facilitates the procurement process for an extensive array of medical devices, eliminating intermediaries and boosting direct sales opportunities. For overseas medical device manufacturers targeting the Indian market, navigating regulatory requirements is extremely important. This includes securing CDSCO licenses and obtaining ISO 13485 QMS certification. Morulaa, specializing in CDSCO regulatory approval and registration, is pivotal in ensuring that manufacturers comply with these regulations and enabling them to effectively list and position their diverse range of products on the GeM portal.
Steps for Overseas Manufacturers on GeM for Medical Device Sales
The portal, which requires an Indian IP address for access, simplifies procurement, offering direct links to government healthcare facilities and a significant impact on healthcare delivery. The product listing on the GeM portal includes the following steps –
- Listing their products on the GeM portal, which includes uploading product images, detailing technical specifications, setting the price, and providing delivery information.
- Awaiting approval from the GeM department for the listed products.
- Once approved, their Medical Equipment products will be made available on the Government e-Marketplace for purchase.
Diverse Range of Medical Equipment Offered on GeM Portal
The Government e-Marketplace has introduced a dedicated section for Medical Equipment, offering an extensive selection of medical and protective items. This range includes temperature screening devices for detecting fevers, biological hazard disposal bags for safe waste management, and sanitizing agents for effective disinfection. Additionally, the platform provides kits for collecting COVID-19 specimens, alongside washable vinyl or rubber gloves designed for cleaning tasks. For eye protection, there are visors and goggles available, complemented by one-time use thermometers and disposable hand towels for hygiene purposes. Infrared thermometers offer a contactless option for temperature checks. The section also features vital medical devices such as cardiac monitors and ICU beds, crucial for patient care in critical conditions. Emergency transport vehicles, stretchers, and wheelchairs facilitate the movement of patients, while portable x-ray machines and surgical isolation face shields support diagnostic and protective measures in medical settings.
Key Features and Requirements for Product Registration on GeM
Manufacturers and distributors considering product registration on GeM should be aware of several key features and requirements:
- Special Recognition for Startups: Over 12,165 startups were registered on the GeM portal by 2022, with approximately 8,200 products showcased.
- Womaniya Label for Women-Led Startups: This label promotes products from startups led by female entrepreneurs.
- OEM Registration Requirement: Resellers need authorization from the original manufacturer to list products under an OEM registered trademark.
- Inventory Disclosure: Sellers must disclose the available stock quantity.
- Pricing Flexibility: Options to list both MSRP and an offer price are available.
- International Standards Compliance: Products can be categorized based on their
compliance with International Standards. - Seller Rating System: A system to guide buyers, along with an “Assessed” label for
rated sellers. - Vendor Assessment: Required for OEM registration and product listing.
- Active Bidding Opportunities: Over 29,000 active bids are available, offering a
dynamic marketplace for sellers.
Advantages of GeM Portal for Medical Device Manufacturers
The India GeM portal aims to enhance the procurement processes of government entities, ensuring transparency, efficiency, and secure transactions. Below are some notable advantages and features of the GeM portal that benefit medical device manufacturers:
- Comprehensive Product Information: The portal allows for detailed listing of product information, including pricing and branding.
- Analytics and Reporting Tools: Offers sophisticated reporting and analytics capabilities to monitor performance and sales trends.
- Bidding and Contract Opportunities: Enables vendors to participate in government tenders, providing a fair chance to secure government contracts.
- Real-Time Order Tracking: Vendors have the ability to track orders in real-time, enhancing order management and customer service.
- Access to Product Pricing History: Provides visibility into the pricing history of products, aiding in competitive pricing strategies.
Conclusion
The widespread use of the GeM portal by government agencies highlights its role as a primary procurement source for public healthcare facilities. This includes the procurement of a vast range of newly listed medical equipment, emphasizing GeM’s critical role in supporting healthcare delivery across India. Morulaa assists manufacturers in maximizing the GeM and AiMeD collaboration, guiding through the process of listing and selling on the GeM portal. This includes regulatory compliance and product listing optimization for a wide range of medical devices, from emergency vehicles to washable gloves for Medical Device Sales in India. Morulaa’s support streamlines market entry and sales for overseas manufacturers in the Indian market. To know more, contact Morulaa by emailing us on admin@morulaa.com or through our website on Click Here.
