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Market Research
Companies often make the mistake of doing bulk registration for medical devices without actually realizing whether they have a market or not in a country. Alternatively, companies start talking to distributors who they meet at congresses/trade shows and spend a lot of resources and time in explaining the product and training without market knowledge and if the distributor is the right fit. To understand if your product has the potential, Morulaa can conduct a Market Assessment to help you evaluate various factors determining your product launch in the country.
Companies often make the mistake of doing bulk registration for medical devices without actually realizing whether they have a market or not in a country. Alternatively, companies start talking to distributors who they meet at congresses/trade shows and spend a lot of resources and time in explaining the product and training without market knowledge and if the distributor is the right fit. To understand if your product has the potential, Morulaa can conduct a Market Assessment to help you evaluate various factors determining your product launch in the country.
Telephonic interviews with KOLs, Clinic Owners, Importers, Wholesalers and Distributors who use or distribute competitive products.
Epidemiology, customs data, company developments, annual reports, publicly available information on medication for treatment, published literature etc.
Analysis of trends, market share, market size, company reports, volume and pricing analysis. Using customs data, we can extrapolate the Average EX Works (EXW) price for the imported Products and also the average number of units being imported into India during this period.
| US $[Value] Million | India [Target Treatment] market size | |
| US $[Value] Million | India [Specialised Area] market size | |
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Treatment options for patients with percentage breakdown of treatment type and cost of treatment for the patient | |
| [Key Performance Indicators] | What the prescribers / surgeons look for in their product of choice | |
| Details | KOL Engagement and Brand Awareness |
| [Number] of Major Competitors in Market | Foreign and Indian Manufacturers |
| [Doctor Specialists] | Main Subscribers for [Product Name] |
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Companies Marketing [Products] |
| Main Players in Segment |
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| Summary of Reimbursements | Health Insurance Coverage |
| [Value] Patients | Average Number of Patients Consults/Month |
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Supply Chain |